How to Maximize Thought-Leadership Efforts

Most executives these days know the importance of thought-leadership in establishing their credibility as a trusted authority on a particular industry, product offering, skill, area of expertise or issue¬† to help them attract new clients, encourage people to fight for and support a cause, or generate sales for their products or services. Thought-leadership allows you… Read More How to Maximize Thought-Leadership Efforts

Beware of Adjective Mania

Whether your company manufactures and distributes widgets or sells consulting services, you will only successfully build and maintain trust, and ultimately win customer loyalty, by ensuring that what you promise is precisely what you deliver. And when it comes to communicating that promise, e.g. how you introduce, describe and market those services in promotional materials… Read More Beware of Adjective Mania