How to Maximize Thought-Leadership Efforts

Most executives these days know the importance of thought-leadership in establishing their credibility as a trusted authority on a particular industry, product offering, skill, area of expertise or issue  to help them attract new clients, encourage people to fight for and support a cause, or generate sales for their products or services. Thought-leadership allows you… Read More How to Maximize Thought-Leadership Efforts

Five PR Tenets Every Executive Should Know

January 31, 2015 Over the course of my career, I have worked both in-house and at one of the world’s largest PR & advertising agencies. I’ve counseled scores of C-level executives from a wide variety of sectors: professional services firms, hospital and medical research facilities, life sciences firms, energy companies, food companies, Internet start ups,… Read More Five PR Tenets Every Executive Should Know