Increasingly clients are asking for assistance in maximizing their social media profile. While social media is an important aspect of a comprehensive public relations program, it should be used to build on the larger initiatives and goals your Marketing Department sets and not done as a separate effort. Below is a copy of a plan… Read More Developing a Social Media Plan
Most executives these days know the importance of thought-leadership in establishing their credibility as a trusted authority on a particular industry, product offering, skill, area of expertise or issue to help them attract new clients, encourage people to fight for and support a cause, or generate sales for their products or services. Thought-leadership allows you… Read More How to Maximize Thought-Leadership Efforts
“Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passion, they cannot alter the state of facts and evidence.” —John Adams, 1770 This is the time of year when content marketing pundits of all stripes make their predictions for 2016 in terms of emerging communications issues. I’m… Read More Why Traditional Media Still Matters
A few years ago, my boss at a professional services firm contacted me about a problem with our London office. It was a tiny office with less than 20 partners and staff and the revenues it generated accounted for less than two percent of the firm’s income. Nonetheless, the Managing Partner of that office had… Read More What Makes News News?
February 16, 2015 In my first role as PR Director at a top US professional services firm, few situations used to irk me more than having senior leadership reject or simply ignore a carefully crafted and thought out recommendation I made on how best to handle a challenging communication or reputation management issue, only to… Read More PR Builds Credibility
NBC News’ Brian Williams was forced to make a public apology today after network footage aired last week claimed that the anchor had been on a helicopter that was shot down by enemy fire in Iraq in 2003. In fact, Williams was on a helicopter that had been following behind the crippled aircraft and landed… Read More Brian Williams Shut Down After Claiming He Was Shot Down
January 31, 2015 Over the course of my career, I have worked both in-house and at one of the world’s largest PR & advertising agencies. I’ve counseled scores of C-level executives from a wide variety of sectors: professional services firms, hospital and medical research facilities, life sciences firms, energy companies, food companies, Internet start ups,… Read More Five PR Tenets Every Executive Should Know