How to Help Employees Feel Connected to Your Company

Companies that operate under a siege mentality will have significantly fewer engaged employees as people inevitably distance themselves emotionally to protect themselves from experiencing further trauma. But even the most supportive work environments still need to regularly communicate with workers to keep them engaged.… Read More How to Help Employees Feel Connected to Your Company

Come Together, Not ‘Race Together’

By now, branding pundits have spent more time talking about Starbucks’ CEO Howard Schulz’s ill-fated “Race Together” campaign than the planned week-long event itself. Whether it’s the social media police expressing horror that Starbucks VP of Communications Corey duBrowa turned off his Twitter account due to highly “personal” attacks as a result of the initiative,… Read More Come Together, Not ‘Race Together’