How to Maximize Thought-Leadership Efforts

Most executives these days know the importance of thought-leadership in establishing their credibility as a trusted authority on a particular industry, product offering, skill, area of expertise or issue  to help them attract new clients, encourage people to fight for and support a cause, or generate sales for their products or services. Thought-leadership allows you… Read More How to Maximize Thought-Leadership Efforts

How to Help Employees Feel Connected to Your Company

Companies that operate under a siege mentality will have significantly fewer engaged employees as people inevitably distance themselves emotionally to protect themselves from experiencing further trauma. But even the most supportive work environments still need to regularly communicate with workers to keep them engaged.… Read More How to Help Employees Feel Connected to Your Company

Fiddle-dee-dee! What Scarlett O’Hara Teaches Us about Authenticity

Most executives I speak to believe their organizations could do a better job communicating with their customers, shareholders, talent or just with each other. All too often, however, C-suite professionals respond to corporate communications the same way that Gone With the Wind’s spirited, wily heroine Scarlett O’Hara did whenever her actions conflicted with her beliefs—be… Read More Fiddle-dee-dee! What Scarlett O’Hara Teaches Us about Authenticity

Beware of Adjective Mania

Whether your company manufactures and distributes widgets or sells consulting services, you will only successfully build and maintain trust, and ultimately win customer loyalty, by ensuring that what you promise is precisely what you deliver. And when it comes to communicating that promise, e.g. how you introduce, describe and market those services in promotional materials… Read More Beware of Adjective Mania

Come Together, Not ‘Race Together’

By now, branding pundits have spent more time talking about Starbucks’ CEO Howard Schulz’s ill-fated “Race Together” campaign than the planned week-long event itself. Whether it’s the social media police expressing horror that Starbucks VP of Communications Corey duBrowa turned off his Twitter account due to highly “personal” attacks as a result of the initiative,… Read More Come Together, Not ‘Race Together’