By now, branding pundits have spent more time talking about Starbucks’ CEO Howard Schulz’s ill-fated “Race Together” campaign than the planned week-long event itself. Whether it’s the social media police expressing horror that Starbucks VP of Communications Corey duBrowa turned off his Twitter account due to highly “personal” attacks as a result of the initiative,… Read More Come Together, Not ‘Race Together’
A few years ago, my boss at a professional services firm contacted me about a problem with our London office. It was a tiny office with less than 20 partners and staff and the revenues it generated accounted for less than two percent of the firm’s income. Nonetheless, the Managing Partner of that office had… Read More What Makes News News?